First of all, what is SEO writing, and why is it so important to reach the right audience? SEO writing, also known as "writing for SEO," is the process of creating a content marketing campaign with the primary goal of ranking in search engines. Who doesn't want to be on the first page of Google, right? However, to accomplish a good SEO ranking, you'll need to improve your SEO content writing skills. Or at least find someone who can do it for you. Every SEO content writer or content writing agency is a bit different. Some choose to take on content writing projects like general blog post writing (not SEO), social media post writing, ad copy, ebooks, or even video script writing. Overall, understanding search intent is critical for content marketers in SEO content writing. It enables them to use the right long-tail keywords and create pieces of content that match users' search queries, thereby increasing the chances writing page online of ranking higher in search engine results pages (SERPs) and driving relevant traffic to the website.